The Holden Arboretum aims to convey that “Trees are for life; they are a long term investment necessary for our future health.” Portico worked with the Arboretum to further this message. The master plan is designed to increase and broaden visitation by creating a significant visitor destination with greater relevance to its audience. By grouping proposed facilities – such as science labs and conservation areas – the arboretum staff can easily demonstrate and explain its work to the public.
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